JEKEUN is a London based Menswear brand from Je Keun Cho, whose heritage and cultural background spans East Asia - South Korea, Japan and China. Inspired by 90-2000s East Asian and British rebellious youth culture and cinema, Cho encapsulates the essence of the time and place where he most felt his identity form. JEKEUN champions freedom - serving a punk attitude, which celebrates the inherent liberation within each man.